Search Engine Optimization (SEO)
Proven Search Engine Optimization (SEO) & Internet Marketing Services in Buffalo NY
Looking to drive traffic to your website and increase sales? Our Search Engine Optimization (SEO) services in the Buffalo, NY area provide you with the tools you need to outrank your competitors and stand out from the competition.
We provide an in-depth analysis of your current website as well as bi-weekly reporting to keep you in the loop. Get in touch with us today and ask us how we’ve helped businesses with SEO throughout the Buffalo & Western NY area.
Contact us to learn more about our Search Engine Optimization (SEO) services in Buffalo, NY today.
Why do you need Search Engine Optimization (SEO)?
1. People are searching for your products or services on search engines
With over 2 billion people online, 93% of online activities start with a search. There are over 40,000 searches every second, and 3.5 billion per day. One of the most important benefits for your business is that customers are using search engines on a daily basis, so you have millions of opportunities to become found.
2. Organic SEO Pulls in Quality Traffic
People are searching for your products or services daily. SEO pulls in quality traffic; you don’t have to push out advertisements or try to persuade people to buy. Customers are already interested in what you have to offer, they just need to be able to find you.
3. SEO Traffic is more likely to convert
Compared to other sources of traffic, SEO leads are more likely to convert. Organic search traffic has the best conversion rate for most websites. By positioning yourself on or near the top of the search engine results page, you’re putting your business in a position to win over conversions from your competitors.
4. Decrease costs spent on advertising
A major benefit of SEO is that it’s essentially “free”. It’s a far less expensive route than spending money on advertising to acquire customers. If you have strong organic SEO rankings, you may not need to spend any money on advertising. Without having to pay-per-click, an effective SEO strategy can help you scale back your advertising dollars and invest in more efficient areas.
5. Top SEO rankings provide trust & credibility, with a 24/7 promotion
People trust Google and use it every day to find what they’re looking for. By ranking high on search engines, your business is being promoted 24/7 and builds trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing.
6. SEO receives 90% more clicks than PPC
Organic Search Engine Optimization (SEO) results receive 90% more clicks than pay-per-click (PPC) advertising. Many users on search engines tend to skip over the sponsored advertisements and go directly to organic results. By investing in SEO, you’ll likely gain more traffic than your competitors who are paying for ads using your same keywords. Once you rank high on search engines, you won’t have to pay for clicks from search engines.
7. SEO integrates all of your marketing strategies
Search Engine Optimization (SEO) is Internet marketing. All online marketing activities that you invest in can some way attribute to your SEO rankings. Web design, content marketing, social media marketing services, and online advertising all have influence on SEO. When all of your marketing strategies are implemented together, the possibilities for your SEO rankings are endless.
8. SEO can increase your Social Media presence
When visitors find your website through organic SEO, it’s likely they’ll browse your website and find links to your social media accounts such as Twitter, Facebook, Instagram, etc. An effective SEO campaign can help you generate thousands of visitors, which can translate into a small percentage of those users following you on social media. You can also check out our Social Media Marketing (SSM) solutions to help grow your social presence.
9. SEO will help you gain market share & break into new markets
Gain market share by being first. If you’re the first option on Google, your customers will never know about your competition or the many other alternatives. Unless of course, they like scrolling through countless pages of search results in an attempt to find something better — which we all know won’t happen. 75% of users never scroll past the first page of search results in their attempt to find a product, service or even general information.
10. Search Engine Optimization (SEO) favors secure and mobile websites
Make sure that your website is mobile friendly, as well as secure (https://) to help boost your rankings. Over 60% of all web traffic is now coming from smartphones and tablets, so it’s important that your website is not only SEO-friendly, but mobile-friendly and responsive as well. All of our websites are mobile-friendly, visit our WordPress Website Development page to learn more.